Quick take
DeepSeek ships a free consumer chat app and the DeepSeek-V4.1-Flash (deepseek-flash) and DeepSeek-V4-Pro-0813 (deepseek-v4-pro) API models. Legacy deepseek-v4-flash and deepseek-v4-flash-vision-exp names route to V4.1 Flash; they are not separate live models. The current API rate card separates peak and off-peak windows and cache hits from cache misses, so a single headline price can be misleading. The hosted service runs on servers subject to Chinese law, so sensitive business data needs care.
Best fit
Use DeepSeek when cost is a real constraint and you still want good reasoning or coding output. It fits developers testing ideas cheaply, cost-conscious founders, and technical teams that can self-host the open weights when data control matters.

