Quick take
DeepSeek offers a free chat app, downloadable model weights, and two current API versions: V4 Flash 0731 and V4 Pro 0813. Its token rates are low but vary by time of day. The real trade-off is data governance: the hosted service is subject to Chinese law, so sensitive business data needs care.
Best fit
Use DeepSeek when cost is a real constraint and you still want good reasoning or coding output. It fits developers testing ideas cheaply, cost-conscious founders, and technical teams that can self-host the open weights when data control matters.